Recently, I sat through a product demo where the presenter filled most of the presentation time flipping from graph to graph to illustrate the power and flexibility of his product.
I must admit the presenter had put a great deal of thought into his storyboard and how to best show “what sells.” His delivery was crisp and polished.
He had me sold on a great graph presentation tool—but that wasn’t what I was really looking for.
Let’s start with the premise that evaluating a newsletter’s “pleasure/annoyance” factor is at best personal and subjective and can vary for volume to volume.
On a recent road trip in the rural north above the USA/Canadian border, I picked up a copy of The Perkolator.
“If it ain’t broke, don’t fix it.” — an English proverb credited to Bert Lance (1931-2013) in 1977.
I stick with this motto when it comes to almost everything, but most assuredly when it relates to the technology I use while doing business day-to-day. Do you want to see my productivity go down the toilet? Then change something that impacts my routine!
As everything is changing around us, it is imperative that we remain open-minded, flexible, adaptive and able to leverage the flood of everything new.
NASA’s New Horizons spacecraft has exited our solar system to explore the Kuiper Belt (a 10-year trip), Juno just entered orbit around Jupiter (a 5-year trip) for a 20-month review before a career ending dive through the atmosphere, and Hitomi recorded x-rays from 240 million light years away while tracking a supermassive black hole in February of this year.
Soni’s blog What a Waste got me thinking and provided the inspiration for my own blog post: The Steak, the Sizzle, the Dream…what hooked you?
Living on the sales front lines I’m constantly exposed to product presentations delivered by a diversely talented group of professional presenters, sales people and subject matter experts. Yep, I too have delivered my share of product demos. I’m not expert but have years of experience.