Ever receive a T-shirt marked “one size fits all”?  These are great if you need to purchase a gift and have no idea what the appropriate size of the recipient is. Buy one of these, wrap, send, and done. Mission completed. Move on. No guilt because you met your goal: one birthday gift out the door and delivered on time.

But in reality, when the recipient of your all-purpose gift tried it on, it covered only the basics–that is, the recipient’s torso was covered from neck (or a little below the neck) to mid hip (or anywhere from waist to two inches above the knees). If you just look around the mall or your office–actually any place where people gather–you can see how many of us are the same size.  How could “one size” fit all?

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