About Soni York

Soni is the lead technical writer and communication specialist at Spitfire Management, responsible for user documentation, newsletters, webinars, social media and the website among other things. (She changes hats frequently.) She is also a trainer (see, another hat) who enjoys teaching new users the basics of the Spitfire Project Management System. Her postings on this site are all her own and don't necessarily represent Spitfire's positions, strategies or opinions.

Save Now or Save Later

Whoever invented the coupon was a very smart person. The psychology behind coupons makes them effective. Sure, if there is something you were going to buy in a certain store anyway, a coupon just saves you money. But many people will buy something they weren’t thinking of buying before, just to “save” money with the coupon, or they will go to the store offering the coupon without checking to see if another store has lower prices. And once in the store, they might even buy other things at full price. In the end, people usually spend more money on that particular trip at that particular store than if they had not gotten the coupon at all.  And this is why stores give out coupons in the first place.

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The Blame Game

into-the-woodsOne of my favorite Broadway musicals is Stephen Sondheim’s Into the Woods. Near the end of this retelling of fairy tales—when many things have gone wrong and people have died—the remaining characters gather around and have a conversation (in song, of course) about whose fault it is. One by one, Jack (of beanstalk fame), the Baker, the Witch, Cinderella, and Little Red Riding Hood defend themselves and refuse to take the blame fostered on them by the rest of the group. The song ends with all of them singing to each other:

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It’s Time For New!

new new newIf there is a student or teacher in your household, you know that a new year has begun or is about to begin. Generally, people of all ages involved with traditional schools in the U.S. know that these weeks are about new: new teachers/students, new things to learn, new people to meet, new outfits to wear, new challenges and rewards to experience. For those who look forward to “new,” there is a certain excitement in the air.

There is a certain excitement and energy in the offices of Spitfire Management also.

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The Day You Appreciate the Tool / System / Software

manual food processorI like to cook my own dinners. Often these dinners require some amount of chopping—of garlic, peppers, olives, tomatoes, parsley, etc. I’m so used to the chopping that I used to not think much about it, until I saw a nifty kitchen gadget called the Kitchen King Pro Manual Food Processor. For some reason, the hand crank appealed to me: I would still be prepping my food (deserving of thanks for my “hard work”), but it would be easier. So I bought one.

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What a Waste…

exercise equipmentHas this ever happened to you? You watch an infomercial on some new exercise equipment that allows you to do a great number of exercises that work your muscles and burn calories. It looks fairly easy to do. Maybe it even looks fun! You watch long enough to be convinced that you need this equipment. That you could do the exercises. That you could have a better body by following the program or included video. Then you find out the price. Oh no, it’s expensive. That gives you pause…. Should you spend the money? You think about this for awhile, maybe going back and forth in your decision. Finally, you decided that yes, you will invest in this new equipment because your body and overall health are worth it.

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