Is a Picture Worth a Thousand Words?


Recently, I sat through a product demo where the presenter filled most of the presentation time flipping from graph to graph to illustrate the power and flexibility of his product.

I must admit the presenter had put a great deal of thought into his storyboard and how to best show “what sells.” His delivery was crisp and polished.

He had me sold on a great graph presentation tool—but that wasn’t what I was really looking for.

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